How to Write SEO-Friendly Blog Posts That Rank on Google

Blog posts are more than just writing content and giving information. These blog posts now, play a significant role in business marketing, personal branding, and digital marketing. These posts now, play a key role in driving traffic to the website, establishing authority and expertise, and much more. On the other hand, if they are not optimized properly they will remain a normal article. Therefore, if we want our blog posts to rank on Google, they must be SEO-friendly.

An optimized blog post is Vastly more visible and understandable to Google and the user. When we write a blog, we want to cover each aspect of the topic. When we write a blog post, our primary goal should not be just answering a certain question, but solving user’s problems and giving them every single information about that subject. When we write a blog our main focus should be improving user experience. Therefore it becomes crucial to optimize our posts, so we do not hamper user experience.

Here’s how you can write a SEO-Friendly blog post:

1. Kick-start it with keyword research

• Keyword research allows you to know, which keyword you should target, the SEO difficulty of that keyword, and the monthly search volume concerning your niche.

• Keyword research is proficient when writing an SEO-friendly blog post, as it allows you to optimize your content for a selective keyword.

• When writing a blog, you should use long-tail keywords, as they are low-keyword difficulty and easy to rank for.
  

2. Write an engaging title

• When writing a blog post, the most profound element is the title, we also call them ‘Hooks’.

• The title of your post must be interactive and catchy as it is the first impression of your post.

• Make it click-worthy, use CTA’s, power words, or questions, and urge the audience to click on the blog.

• An SEO-optimized title must be under 60 characters to have good visibility on SERP and don’t forget to use keywords in your title.
  

3. URL/Slug optimization

• When creating the blog post, optimize your URL also known as slug.

• The URL should be relevant to your content and keep it short.

• The use of stop words (like “a,” “the,” “and”) must be avoided.

• Instead of using underscore, use hyphens.
  

4. Craft high-quality, user-friendly content

• Writing high-quality, user-friendly content is the key to increasing your rankings. Google prioritizes quality and user-centric content, so try to focus on user experience.

• Instead of just answering the question, focus on user intent, what the user is looking for, and focus on solving the user’s problem.

• Use short paragraphs (2-3 sentences per paragraph), break content with sub-headings, add pointers to increase readability, and include real stats, real data, and case studies.
  

5. Blog Promotion

Promoting your blog post is as important as writing it, promoting our blogs on different platforms, makes our users aware of our content. Even the best content needs promotion.

• Share on Social Media: Facebook, LinkedIn, Twitter, and Pinterest.

• Use Email Marketing: Send newsletters with your latest blog.

• Engage in Blog Outreach: Get backlinks from high-authority sites.

• Answer on Quora & Reddit: Link back to your blog when relevant.

Conclusion

Blogs improve overall search engine optimization and help in improving website visibility and ranking. It's important to optimize your blogs efficiently. Make efforts to make your blogs interactive and engaging, write catchy hooks and titles, and include CTA’s to urge the user to click on your blog.

The main focus should be on improving user experience and writing user-friendly content. Try to make your content user-centric, if a user is visiting your blog, he does not need to visit any other website or blog.

And that’s how you can improve your rankings.